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Instagram User engagement!

Crazy User Engagement on biggest social media platfom : Instagram!

Instagram continues to be a major player in the social media landscape with notable statistics on user engagement and demographics.

User Engagement:

  • Instagram receives almost 4.2 billion likes daily.
  • The average engagement rate varies according to post category, with photo posts at 0.59%, carousel posts at 1.26%, and Reels at 1.23%.
  • Business accounts with fewer than 10,000 followers had a greater engagement rate (0.98%) than those with over 100,000 followers (0.57%).
  • Posts featuring faces receive 38% more engagement, while those with tagged locations show a 79% increase in interaction.

User Demographics:

  • The largest age group on Instagram is 18-34, accounting for 61% of the user base.
  • The platform is fairly evenly divided by gender, with 48.2% female and 51.8% male users worldwide. In the United States, however, women account for 56.9% of all users.
  • Instagram has a huge worldwide reach, with 87% of its users residing outside the United States.​ 




Influencer Marketing:

  • Influencers are extremely active on Instagram, with 78% preferring the site for brand collaborations.
  • Marketers spend over $8 billion each year on Instagram influencers, and 37% of users connect with influencers, making it a critical channel for influencer marketing.
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