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Current Demographic Breakdown on Facebook

Current Demographic Breakdown on Facebook

Age and Gender:

  • Gender Distribution: Women make up 77% of Facebook users, while men constitute 61%. This data reflects users accessing Facebook through both desktop and mobile devices.

  • Age Groups:

    • Millennials (ages 18-29) are the most active demographic, comprising 77% of users in this age bracket.

    • The age group 30-49 years old makes up 73% of users.

    • Users aged 50-64 represent 73% of the total population.

    • 50% of users are over 65 years old.

Education:

  • Education Levels:

    • 71% of users have attended college, indicating a significant portion of the user base has higher education.

    • 64% have completed high school or equivalent.

    • 73% have education beyond college, such as graduate degrees or professional certifications.

Income:

  • Income Levels:

    • 70% of users earn less than $30,000 annually.

    • 76% earn between $30,000 and $49,999 annually.

    • 61% earn more than $75,000 annually.

Sources: https://backlinko.com/facebook-users#the-number-of-facebook-platform-user-accounts

 https://datareportal.com/reports/digital-2023-october-global-statshot

https://www.statista.com/statistics/266879/facebook-users-in-the-us-by-gender/

https://www.pewresearch.org/internet/fact-sheet/social-media/
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